By Katie Nelson
Twitter announced last week it was implementing usage limits for all users, effectively limiting the number of tweets that someone can view based on the type of Twitter account they may have. According to CEO Elon Musk, the limits were put in place to try and prevent users from culling valuable data and content from the platform.
However, the resulting restrictions have had a startling impact on government websites that incorporate Twitter feeds onto their pages. Visitors to webpages now see a blank feed, with a messaging noting there is “Nothing to see here — yet.” This change by Twitter is impacting countless other government agencies, companies, and organizations that have embedded a Twitter feed on their respective websites. Information is no longer readily available.
Consider embedding other platforms onto your landing page until this issue is resolved. This is a good reminder that not all platforms are created equal, and access to information, particularly in a crisis, cannot be dependent on one social media site alone. The more avenues your audiences have to hear your story from you, the better. But if you leave it up to chance and changes such as these are implemented, your audiences really may have “nothing to see here.”
Katie Nelson
Katie has been the social media and public relations coordinator at a Silicon Valley-based law enforcement agency since 2015. In addition to that role, she joined Julie Parker Communications as a communications consultant in 2023.
